The other day, thanks to the conversation with a friend I realized as it has evolved over the corporate image of the beer Cruzcampo .
Gambrinus has gone from this:
This:
Gambrinus is increasingly skinny.
seems that the company has not wanted his mark can be associated with the famous "beer belly" which for years has been synonymous with happiness. So
also seen in its advertising (which apart from the new, thin Gambrinus, you are only good @ s @ s on the beach ...):
Within a few years, as I read in other blogs, the image of Gambrinus may end up in this (ironically of course):
I personally stick with the Gambrinus the whole life with his extra pounds (and of course, I prefer the Cruzcampo before with other brands like "mahou" or "San Miguel").
But from what I see, this is not the only case of corporate image that gets thinner with age, the Michelin doll can vouch for that too:
